PRIMA GEMS , a renowned luxurious Thai jeweler, was established in 1991 based on the founders ‘ passion for fine jewelry. The name ’PRIMA’ refers to the Prima Ballerina , a title awarded to the most notable female ballet dancers. The Prima Ballerina title which translates to “ first principal dancer” , is a rare honor , traditionally reserved only for the most exceptional dancers of their generation. Our role is to sought out the rarest and most exceptional gemstones , bringing you masterful creations that will become your treasures of a life time.